people like to buy watches
‘A well-dressed man owns at least three timepieces.” The day watch is most important: it is the watch that suits your occupation.
If you're in finance, sobriety is all your watch must offer beyond the time. If you work in the media or the arts, you can be more eccentric. If your occupation involves specific tasks -- from ambulance driver, to insurance broker, to 747 pilot -- then, just as with iPhone apps, 'there are watches for that.'
Now you have more scope: u-boat watches, rolex sea dweller, rado watches, piaget watches, omega watches.
No matter men or women they all love the dress watches.